Real People Inside

En complément de son état des lieux du business (et avertissement aux entreprises qui débarquent) dans Second Life, Business Week a concocté un petit panorama des autres communautés virtuelles les plus habitées, de Worlds.com à There, en passant par les ultra-populaires Habbo Hotel et Cyworld (2D). Reste aux entreprises à choisir quelle communauté investir, et surtout comment. Car désormais, elles devront s’adresser aux gens face à face.

In addition to its ‘Lessons‘ in Second Life, Business Week has a slideshow tour of some other highly-populated virtual communities, from Worlds.com to There, and the 2D smashhits, Habbo & Cyworld. Companies will be faced with the challenge of choosing the right community to address, but mostly how. The time has come to address people face to face.

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